{"title":"Ascent Scent","description":"\u003cp\u003eFresh, bold and effortlessly refined, the Ascent Collection blends vibrant pineapple with smoky birch and smooth musk for a confident scent that makes an impression.\u003cbr\u003eExplore the complete Ascent routine, including Eau de Parfum, beard oil, beard butter, beard balm and mo wax. Each grooming product helps condition, soften and style while carrying Ascent’s distinctive fragrance throughout your day.\u003cbr\u003ePineapple. Birch. Musk. Made for those always moving forward.\u003c\/p\u003e","products":[{"product_id":"ascent-echo-collection-50ml-eau-de-parfum","title":"Ascent – Echo Collection Eau de Parfum 50ml","description":"\u003ch2 data-section-id=\"6eod1r\" data-start=\"661\" data-end=\"688\" class=\"PDq2pG_selectionAnchorContainer\"\u003eAscent – Echo Collection\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"689\" data-end=\"711\"\u003e\u003cstrong data-start=\"689\" data-end=\"711\"\u003e50ml Eau de Parfum\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"787\"\u003eAscent is our signature fragrance for those who are always moving forward.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"977\"\u003eOpening with vibrant citrus and fresh fruit notes before settling into smoky woods and warm musk, Ascent delivers a confident, refined scent profile designed to leave a lasting impression.\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1147\"\u003eCrafted as part of the Echo Collection by Infused Fragrance Co., Ascent offers exceptional longevity and projection in a premium matte glass bottle with gold detailing.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1cr1sqs\" data-start=\"1149\" data-end=\"1170\"\u003eFragrance Profile\u003c\/h3\u003e\n\u003cul data-start=\"1171\" data-end=\"1325\"\u003e\n\u003cli data-section-id=\"19yg14b\" data-start=\"1171\" data-end=\"1228\"\u003e\n\u003cstrong data-start=\"1173\" data-end=\"1187\"\u003eTop Notes:\u003c\/strong\u003e Pineapple, Bergamot, Blackcurrant, Apple\u003c\/li\u003e\n\u003cli data-section-id=\"uikfm7\" data-start=\"1229\" data-end=\"1273\"\u003e\n\u003cstrong data-start=\"1231\" data-end=\"1247\"\u003eHeart Notes:\u003c\/strong\u003e Birch, Jasmine, Patchouli\u003c\/li\u003e\n\u003cli data-section-id=\"1vtsya0\" data-start=\"1274\" data-end=\"1325\"\u003e\n\u003cstrong data-start=\"1276\" data-end=\"1291\"\u003eBase Notes:\u003c\/strong\u003e Oakmoss, Musk, Ambergris, Vanilla\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1w4gt8e\" data-start=\"1327\" data-end=\"1342\"\u003ePerformance\u003c\/h3\u003e\n\u003cul data-start=\"1343\" data-end=\"1534\"\u003e\n\u003cli data-section-id=\"nhxmbi\" data-start=\"1343\" data-end=\"1383\"\u003e\n\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eConcentration:\u003c\/strong\u003e Eau de Parfum (EDP)\u003c\/li\u003e\n\u003cli data-section-id=\"1nw1fq7\" data-start=\"1384\" data-end=\"1412\"\u003e\n\u003cstrong data-start=\"1386\" data-end=\"1400\"\u003eLongevity:\u003c\/strong\u003e 8–12+ hours\u003c\/li\u003e\n\u003cli data-section-id=\"1e0i1hi\" data-start=\"1413\" data-end=\"1449\"\u003e\n\u003cstrong data-start=\"1415\" data-end=\"1430\"\u003eProjection:\u003c\/strong\u003e Moderate to Strong\u003c\/li\u003e\n\u003cli data-section-id=\"7avq3h\" data-start=\"1450\" data-end=\"1505\"\u003e\n\u003cstrong data-start=\"1452\" data-end=\"1465\"\u003eBest For:\u003c\/strong\u003e Daily wear, evenings, special occasions\u003c\/li\u003e\n\u003cli data-section-id=\"14xbj4r\" data-start=\"1506\" data-end=\"1534\"\u003e\n\u003cstrong data-start=\"1508\" data-end=\"1519\"\u003eSeason:\u003c\/strong\u003e All year round\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"968xtz\" data-start=\"1536\" data-end=\"1551\"\u003eBottle Size\u003c\/h3\u003e\n\u003cul data-start=\"1552\" data-end=\"1571\"\u003e\n\u003cli data-section-id=\"tpa770\" data-start=\"1552\" data-end=\"1571\"\u003e50ml \/ 1.69 fl oz\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Infused Fragrance Co.","offers":[{"title":"Default Title","offer_id":55822107770953,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8686\/1385\/files\/ChatGPT_Image_Jul_21_2026_10_30_47_AM_tb.png?v=1784586904"},{"product_id":"ascent-premium-beard-oil-30ml","title":"Ascent – Premium Beard Oil 30ml","description":"\u003cp data-start=\"123\" data-end=\"158\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"123\" data-end=\"158\"\u003eAscent – Premium Beard Oil 30ml\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"3h1ku8\" data-start=\"160\" data-end=\"175\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"176\" data-end=\"202\"\u003e\u003cstrong data-start=\"176\" data-end=\"202\"\u003e30ml Premium Beard Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"204\" data-end=\"316\"\u003eAscent is designed for those who prefer a clean, confident signature scent that stands out without overpowering.\u003c\/p\u003e\n\u003cp data-start=\"318\" data-end=\"528\"\u003eInspired by our bestselling Ascent fragrance, this premium beard oil combines fresh pineapple and bergamot with smoky woods and rich musk to create a sophisticated masculine scent that lasts throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"745\"\u003eFormulated with a nourishing blend of Argan Oil, Jojoba Oil and Sweet Almond Oil, Ascent softens coarse beard hair, reduces itch and irritation, and leaves your beard feeling healthy, conditioned and easy to manage.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"838\"\u003eFinished in a premium amber glass bottle with precision dropper for effortless application.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5y7puq\" data-start=\"840\" data-end=\"852\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"853\" data-end=\"1027\"\u003e\n\u003cli data-section-id=\"1ippx4n\" data-start=\"853\" data-end=\"888\"\u003eSoftens and conditions beard hair\u003c\/li\u003e\n\u003cli data-section-id=\"zvq4jb\" data-start=\"889\" data-end=\"927\"\u003eHelps reduce beard itch and dry skin\u003c\/li\u003e\n\u003cli data-section-id=\"1grb9ap\" data-start=\"928\" data-end=\"964\"\u003ePromotes a healthier looking beard\u003c\/li\u003e\n\u003cli data-section-id=\"kdoalp\" data-start=\"965\" data-end=\"998\"\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003cli data-section-id=\"184nomj\" data-start=\"999\" data-end=\"1027\"\u003eSignature Ascent fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"tzvhfm\" data-start=\"1029\" data-end=\"1046\"\u003eScent Profile\u003c\/h3\u003e\n\u003cp data-start=\"1047\" data-end=\"1183\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1061\"\u003eTop Notes:\u003c\/strong\u003e Pineapple, Bergamot, Blackcurrant\u003cbr data-start=\"1095\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1098\" data-end=\"1114\"\u003eHeart Notes:\u003c\/strong\u003e Birch, Patchouli, Jasmine\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1158\"\u003eBase Notes:\u003c\/strong\u003e Oakmoss, Musk, Ambergris\u003c\/p\u003e\n\u003ch3 data-section-id=\"lbjtps\" data-start=\"1185\" data-end=\"1200\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1201\" data-end=\"1267\"\u003eArgan Oil, Jojoba Oil, Sweet Almond Oil, Fragrance Oil, Vitamin E.\u003c\/p\u003e\n\u003ch3 data-section-id=\"968xtz\" data-start=\"1269\" data-end=\"1284\"\u003eBottle Size\u003c\/h3\u003e\n\u003cp data-start=\"1285\" data-end=\"1306\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1306\"\u003e30ml \/ 1.01 fl oz\u003c\/strong\u003e\u003c\/p\u003e","brand":"Infused Grooming Co.","offers":[{"title":"Default Title","offer_id":55822191886409,"sku":null,"price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8686\/1385\/files\/ChatGPT_Image_Jul_21_2026_11_31_17_AM_3_tb.png?v=1784590635"},{"product_id":"infused-beard-butter-ascent","title":"Infused Beard Butter – Ascent","description":"\u003cp data-start=\"1648\" data-end=\"1683\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"1648\" data-end=\"1683\"\u003ePineapple, Birch \u0026amp; Musk | 100 g\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1858\"\u003eBright, bold and sophisticated. Ascent opens with fresh pineapple before settling into smoky birch and smooth musk, creating an uplifting fragrance with depth and character.\u003c\/p\u003e\n\u003cp data-start=\"1860\" data-end=\"2044\"\u003eFormulated to nourish and condition, this beard butter helps soften rough facial hair, reduce dryness and make your beard easier to shape while maintaining a natural, touchable finish.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2193\"\u003e\u003cstrong data-start=\"2046\" data-end=\"2060\"\u003eFragrance:\u003c\/strong\u003e Fresh pineapple, smoky birch and smooth musk\u003cbr data-start=\"2105\" data-end=\"2108\"\u003e\u003cstrong data-start=\"2108\" data-end=\"2121\"\u003eBest for:\u003c\/strong\u003e Conditioning, manageability and light natural styling\u003cbr data-start=\"2175\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2178\" data-end=\"2187\"\u003eSize:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003cp data-start=\"2195\" data-end=\"2364\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2195\" data-end=\"2210\"\u003eHow to use:\u003c\/strong\u003e Warm a small amount between your palms, then work evenly through a clean, dry or slightly damp beard. Use less for shorter beards and add more as needed.\u003c\/p\u003e","brand":"Infused Grooming Co.","offers":[{"title":"Default Title","offer_id":55833671958601,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8686\/1385\/files\/ChatGPT_Image_Jul_21_2026_12_47_18_PMtb_16068e71-dc20-4d2d-bf63-2670d676da08.png?v=1784595265"},{"product_id":"infused-beard-balm-ascent","title":"Infused Beard Balm – Ascent","description":"\u003cp data-start=\"1483\" data-end=\"1517\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"1483\" data-end=\"1517\"\u003ePineapple, Birch \u0026amp; Musk | 80 g\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1519\" data-end=\"1704\"\u003eBright, bold and sophisticated. Ascent opens with fresh pineapple before developing into smoky birch and smooth musk, creating an uplifting masculine fragrance with depth and character.\u003c\/p\u003e\n\u003cp data-start=\"1706\" data-end=\"1863\"\u003eFormulated to soften, condition and shape, this beard balm helps control flyaways and maintain your preferred style without leaving your beard feeling stiff.\u003c\/p\u003e\n\u003cp data-start=\"1865\" data-end=\"2024\"\u003e\u003cstrong data-start=\"1865\" data-end=\"1879\"\u003eFragrance:\u003c\/strong\u003e Fresh pineapple, smoky birch and smooth musk\u003cbr data-start=\"1924\" data-end=\"1927\"\u003e\u003cstrong data-start=\"1927\" data-end=\"1940\"\u003eBest for:\u003c\/strong\u003e Conditioning, shaping and a neat natural finish\u003cbr data-start=\"1988\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1991\" data-end=\"2000\"\u003eHold:\u003c\/strong\u003e Medium\u003cbr data-start=\"2007\" data-end=\"2010\"\u003e\u003cstrong data-start=\"2010\" data-end=\"2019\"\u003eSize:\u003c\/strong\u003e 80 g\u003c\/p\u003e\n\u003cp data-start=\"2026\" data-end=\"2194\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2026\" data-end=\"2041\"\u003eHow to use:\u003c\/strong\u003e Warm a small amount between your palms, then work evenly through a clean, dry or slightly damp beard. Shape with your hands or finish with a beard comb.\u003c\/p\u003e","brand":"Infused Grooming Co.","offers":[{"title":"Default Title","offer_id":55833759645769,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8686\/1385\/files\/ChatGPTImageJul21_2026_02_00_22PM_3_tb.png?v=1784599894"},{"product_id":"infused-mo-wax-ascent","title":"Infused Mo Wax – Ascent","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:39abce5e-a29d-40ef-b2ee-a8647a6bcbe8-19\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:39abce5e-a29d-40ef-b2ee-a8647a6bcbe8-19\" data-turn-id-container=\"request-WEB:39abce5e-a29d-40ef-b2ee-a8647a6bcbe8-19\" data-testid=\"conversation-turn-40\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden @[53.5rem]\/main:[--thread-content-max-width:48rem] relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0ab8493e-feba-502e-8efd-7c87f0b0c051\" data-turn-start-message=\"true\" dir=\"auto\" data-message-model-slug=\"gpt-5.6-sol-wm\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"1510\" data-end=\"1544\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1544\"\u003ePineapple, Birch \u0026amp; Musk | 30 g\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1546\" data-end=\"1729\"\u003eBright, bold and sophisticated. Ascent opens with fresh pineapple before settling into smoky birch and smooth musk, creating an uplifting masculine fragrance with depth and character.\u003c\/p\u003e\n\u003cp data-start=\"1731\" data-end=\"1883\"\u003eDesigned for precise styling, this firm moustache wax helps control flyaways, define your shape and keep your moustache looking tidy throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1885\" data-end=\"2041\"\u003e\u003cstrong data-start=\"1885\" data-end=\"1899\"\u003eFragrance:\u003c\/strong\u003e Fresh pineapple, smoky birch and smooth musk\u003cbr data-start=\"1944\" data-end=\"1947\"\u003e\u003cstrong data-start=\"1947\" data-end=\"1960\"\u003eBest for:\u003c\/strong\u003e Precision styling, shaping and lasting control\u003cbr data-start=\"2007\" data-end=\"2010\"\u003e\u003cstrong data-start=\"2010\" data-end=\"2019\"\u003eHold:\u003c\/strong\u003e Firm\u003cbr data-start=\"2024\" data-end=\"2027\"\u003e\u003cstrong data-start=\"2027\" data-end=\"2036\"\u003eSize:\u003c\/strong\u003e 30 g\u003c\/p\u003e\n\u003cp data-start=\"2043\" data-end=\"2248\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2043\" data-end=\"2058\"\u003eHow to use:\u003c\/strong\u003e Scrape out a small amount with the back of your fingernail. Warm thoroughly between your fingers, then work through your moustache and shape as desired. Add a little more for stronger hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Infused Grooming Co.","offers":[{"title":"Default Title","offer_id":55833804898377,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8686\/1385\/files\/ChatGPTImageJul21_2026_02_38_07PM_2_tb.png?v=1784601747"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8686\/1385\/collections\/exec-918fe0db-fb50-4a0b-bfb0-a17b6adff0ec.png?v=1784623103","url":"https:\/\/infusedgrooming.co.nz\/collections\/ascent-scent.oembed","provider":"Infused Grooming Co.","version":"1.0","type":"link"}