Built in Oamaru. Created for everyday confidence.

Infused Grooming Co. and Infused Fragrance Co. were born in Oamaru, New Zealand, from a simple idea: premium grooming and fragrance products should feel exceptional without carrying an excessive price tag.

We wanted to create a collection that looked refined, performed well and offered fragrances people would genuinely enjoy wearing every day. Products that could become part of your morning routine, prepare you for an important occasion or simply help you feel more put together.

Fragrance meets grooming

Fragrance is at the heart of everything we create.

Our signature scents—Ascent, Coastal and Midnight—extend across our grooming range, allowing you to carry one consistent fragrance through your beard oil, butter, balm and mo wax.

For those who prefer a dedicated fragrance, our Echo Collection offers six distinctive scents:

• Ascent: Pineapple, birch and musk
• Midnight: Tobacco and vanilla
• Coastal: Fresh, clean and inspired by the coast
• Ember: Warm, spicy and energetic
• Vice: Smooth, inviting and addictive
• Atlas: Deep, woody and sophisticated

Each scent has its own personality, giving you the freedom to choose one that feels like you.

Carefully crafted in New Zealand

We are proudly New Zealand owned and operated.

Every product is developed with attention to its ingredients, fragrance, performance and presentation. From our nourishing beard oils to our conditioning beard butters and distinctive Echo fragrances, we focus on creating products that feel premium from the moment you pick them up.

Our grooming range is designed to help soften, condition, shape and maintain your beard, while our fragrances are created to leave a lasting impression without becoming overwhelming.

Premium without the pretence

We believe good grooming should be straightforward.

You should not need an overly complicated routine or products filled with empty promises. You need products that look good on the shelf, feel good to use and help you step into your day with confidence.

That philosophy guides everything we do:

• Quality ingredients
• Distinctive fragrances
• Refined presentation
• Practical everyday performance
• Fair and accessible pricing

Find your scent. Build your routine.

Whether you are growing your first beard, refining an established grooming routine or searching for a new signature fragrance, Infused is here to help you find the right products.

We are still at the beginning of our story, and every customer who chooses Infused becomes part of what we are building.

Crafted for your routine. Designed for your presence. Made to leave an impression.